Media blog 1 -Mr Bush

1) List the different people/groups represented in the trailer (men/women/Americans etc.) men: dominant,heroic,strong,fearless, intelligent women: weak, emotional, fragile, in need of help america: strong,intelligent,rich/developed  kidnappers: foreign(European) ,overconfident, evil 2) For each group you identify, decide whether the representation is a dominant or alternative portrayal. Explain why you think this. I think the representation of the people in the movie are dominant because many movies that involve a kidnapping usually have a female as the victim and  the saviour as a strong fearless male who does his duty to , in this case,save his daughter  who is the victim of the the kidnapping . the kidnappers are foreign which is expected as they strong accent always shows that the daughter is in danger as they have very few lines that have am impact on the hero aswell  as the audience in the movie. 3) What stereotypes can you identify in the trailer?  that kidnappers a

1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? the name of my media conglomerate was :VIACOM Viacom has other media products/ companies such as :  nickelodeon, paramount pictures, comedy central, dream works studios and MTV.  Examples of vertical and horizontal integration that Viacom are:  vertical    paramount picture cooperation that is in charge of productions,sales,marketing distribution of its films as well as films from MTV films and nickelodeon  horizontal conglomeration of TV stations, film production companies and websites  Viacom hasn't much examples of synergy, Diversification or cross media regulation because their target audience are mostly millennial                                                                                          2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate.

 What does the term 'Cultural Industries' actually refer to? the creation/ production of products of a creative or artistic nature  What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? the societies are supportive of the cultural industries as they are highly profitable and their is high demand for them . these products also have economic stability and can be seen as sustainable. Why do some media products offer ideologies that challenge capitalism or inequalities in society? due to competition many companies try to do things new , unique , controversial and different in order to grab the attention of consumers so they do challenge norms in order to be more profitable and more on trend  What are the problems that Hesmondhalgh identifies with regards to the cultural industries?    its a risky business to be involved in and not many people choose creativity over commerce.Most products are deemed to expensive 

1) Complete the questions in the first activity box (beginning with 'Do you play violent games? Are you violent in real life?') Activity Does the media have the power to change peoples’ behaviour, attitudes or promote values and ideologies?  depending on how raw and real the content is i personally think that the media cant effectively change peoples behaviour, attitudes etc... 1. Do you play violent video games and/or watch violent films? Are you violent in ‘real life’? i do play some violent video games and i have watched and so see violent films often but i dont see myself as someone who wants to go out and copy violent acts out on people in public. 2. Do you ever see a product advertised on TV or on the internet and decide you want to buy it yes  i have had the desire to buy something but i never usually do because its never too desirable for me. 3. Have you ever seen a documentary which has drawn your attention to an issue which you now feel strongly about no

1ST BRAND:BT21  This brand,created by the popular K-POP boy band BTS,its a collaboration project with BTS and Line friends.The band has created 8 characters that have multiple strands of merchandise that loyal fans of the group can buy and use  such as clothes, skin care products , plushies etc...in terms of dyers lines of appeal this brand relates to:Childhood - can appeal to either nostalgia or to nurturing instincts and Successful careers.This brands values are most likely to have good quality , warm hearted products that make their target audience happy and content and possibly gain a personal relationship with the band,. The brands values in 10 words: bringing people together to connect with BTS and their fans  BT21 in one word: connection 2ND BRAND: TK MAXX TK maxx is a d epartment store chain, selling at prices generally lower than other major similar stores.The brands values are most likely getting a mixture of brands and selling them for more affordable

1) What is regulation and why do media industries need to be regulated?     r egulation is a way  to provide rules and regulations to ensure that organisations operate fairly in the media.Media industries need to be regulated because the media products need to ensure that they  protect  public order and support the instruments of government and justice. The protection of individual and sectional rights and interests that might be harmed by unrestricted use of public means of communication. They should  promote  the efficiency and development of the communication system, by  innovation and connectivity. The media products should also ensure there is freedom of communication for individuals as well as diversity and  safety. regulation also allows  m aintaining conditions for effective operation of free markets in media services, especially competition and access, protection of consumers, stimulating innovation and expansion. 2) What is OFCOM responsible for? The Office of C

Ofcom report 1) How does the report suggest that TV viewing is changing? TV viewing is changing as many people are increasingly viewing content in different ways, on television and on devices(phones,tablets etc...). young people aren't viewing PSB'S as much as they used to , before the rise in smart phones and the internet. 2) What d ifferences are highlighted between younger and older viewers? The age gap for viewers is widening. Viewers  who were aged 65+ watched an average of 5 hours 44 minutes in 2016 where as viewers  aged  16-24 years watched an average of 1 hour 54 minutes.The a verage daily viewing for children and 16-24 year old each fell by 10 minutes, whereas viewing by over 65 year old  increased by 2 minutes.  3) Does the report suggest audiences are satisfied with public service broadcasting TV channels? yes , PSB's are still highly valued and satisfaction within aspects are increasing.  78% of  viewers of any PSB channel claim to be satisfied wit