Media blog 1 -Mr Bush

icon: index: symbol  Why are icons and indexes so important in media texts? icons are important because they allow the media to get across a visual representation to the audience.They are also very important as they usually are the only piece of visual representation the producers use to get their product known. Indexes are also important as they allow connotations to be created by the audience. Why might global brands try and avoid symbols in their advertising and marketing?   g lobal brands may avoid to use symbols in their products and or advertisements as they may be unclear and many symbols have various meanings. So if a global brands was to use a symbol that has multiple meanings the audience may be confused and their product would be unsuccessful  this advert has failed communicate appropriate community guidelines as it looks as if its saying that its okay for people to "spike" drinks which is very dangerous as it has led to

Sample AQA question for new specification: According to reception theory, ‘the media attempts to transmit specific messages to audiences, but audiences are free to interpret these messages in a variety of ways – or even reject them’. How valid are reception theory’s claims about audience responses? [25 marks] Reception theory's claims are very valid in that the media does attempt to transmit specific messages to audiences, but the audience are free to interpret these messages in a variety of ways or even reject them.All media is thought to be polysemic which means it can be interpreted in different ways.Stuart Hall suggested that there are three main ways in which the media could be interpreted. The first way is d ominant, preferred or hegemonic reading. In this reading the audience interprets the piece of media in the way in which the producer intended. The second way is n egotiated reading  which is the middle reading of both the producers views and the audiences views.The

 The denotation of this Reebok advertisement is that Reebok have used the popular rapper 50 cent as their subject matter .In this image there are also two pieces of text, which are a quote by 50 cent as well as a bolder piece of text that says 'i am what i am'. On the right  hand side of the image the background is a set of finger prints. The whole image  has a   black and white colour scheme which has strong connotations of realism because its very bold and it makes the writing stand out which suggests that the phrases have strong and or significant meaning to the advertisement and Reebok wanted them to stand out. Furthermore, the framing of the advertisement is just a plain black line which could suggest that Reebok wanted a raw, gritty and open honest advertisement with nothing fancy to add to their advertisement to show a possible harsh reality that people like 50 cent faced in their lives. This could show that Reebok also want to be able to relate to their audience. The

When it comes to media consumption I don’t really step out my comfort zone as much as I should be. Newspapers  I don’t read any newspapers anymore  as everything is on the internet , however I used to  read them. When I did read them I would always go to the top stories that were on the front cover as they would always interest me and I used to enjoy learning about the different events that occurred that day or week or month. I never used to go to the sports section of the paper as that never really interested me. Usually the stories that interested me were world news and ,sometimes, celebrity news this is because I was always intruiged  into how other countries operated and what different challenges they faced. Now that I have my own phone I look at online newspapers but I don’t really have a specific paper  that I check top stories , I just look at which ever one is more recent. Magazines I don’t really but magazines nor do I check them out online because they just never real