industries:ownership and task
1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate?
the name of my media conglomerate was :VIACOM
Viacom has other media products/ companies such as : nickelodeon, paramount pictures, comedy central, dream works studios and MTV.
Examples of vertical and horizontal integration that Viacom are:
vertical
paramount picture cooperation that is in charge of productions,sales,marketing distribution of its films as well as films from MTV films and nickelodeon
horizontal
conglomeration of TV stations, film production companies and websites
Viacom hasn't much examples of synergy, Diversification or cross media regulation because their target audience are mostly millennial
2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate.
some people may agree that big media conglomerates should stay dominant as millions of viewers tune in or pay to watch their content as they believe its acquired to their taste.Also, the viewers have probably been watching those products of those specific big media products for a long portion of their life so they may not be willing to change just to let smaller conglomerates have some "spotlight".Therefore the government shouldn't prevent dominance as its generating money and the viewers are happy with the content that is coming out.On the other hand, others may say that the government should allow smaller media conglomerates to have some "spotlight" as perhaps they are putting out content that is new and unique and of good quality , but because of the dominance of the same content that is being putting out by bigger media companies many people turn a blind eye to those smaller pieces of content that other media companies put out.
Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'.
3) Briefly describe the production, promotion and distribution process for media companies.
the production process: has to consider the audiences desires and has to provides gratifications the audience expects
promotion process: researches and identifies the target audience , and uses advertising an marketing strategies to inform and persuade them of the value of the media product.
distribution process: uses the most appropriate methods to get the product to the audience and finidng the easiest way for them to access it.
4) What are the different funding models for media institutions?
license fee, generation of revenue from advertisement, subscription fee, lets consumers read/watch information from the site and "tempts" the consumers with more info,pictures and videos to make them stay for longer.
5) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them.
Disney: Disney is a family friendly brand that has built up from its early animation days in the 20's and through its content, merchandise and other products parents are assured good family friendly content that their children are safe to watch.Disney has famous icons such as they Disney castle and mickey mouse to get worldwide recognition
Marvel:Marvel is very famously known for its superhero genre of film built from its comic series, Although the films contain a fair bit of violence , Marvel do reinforce mainstream values such as duty ,sacrifice and personal responsibility .
Spotify: spotify gained popularity from its alternative to traditional online download culture. people could either listen for free with ads or pay monthly for an ad free service.
6) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?
7) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?
8) Do you agree with the view that traditional media institutions are struggling to survive?
Yes i do agree, many old traditional media institutions are struggling to survive because the generations are changing and many consumers are consuming media in different ways as compared to before when media was being first introduced. For example the BBC are having to reconsider its ways of funding as not many people are willing to pay money for the BBC when they hardly watch their content
9) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape?
they can help companies get more recognised because if they produce merchandise then more people would be aware that that company exists and makes good content for them to enjoy and therefore have more people consuming there media and keeping them "on trend"
10) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?
i think that the audiences will gain increasing power because if they arent tuning into the media conglomerates products then they will lose revenue so the audience have and will gain more power in the future due to the way both media consumption and viewer intrest is changing
the name of my media conglomerate was :VIACOM
Viacom has other media products/ companies such as : nickelodeon, paramount pictures, comedy central, dream works studios and MTV.
Examples of vertical and horizontal integration that Viacom are:
vertical
paramount picture cooperation that is in charge of productions,sales,marketing distribution of its films as well as films from MTV films and nickelodeon
horizontal
conglomeration of TV stations, film production companies and websites
Viacom hasn't much examples of synergy, Diversification or cross media regulation because their target audience are mostly millennial
2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate.
some people may agree that big media conglomerates should stay dominant as millions of viewers tune in or pay to watch their content as they believe its acquired to their taste.Also, the viewers have probably been watching those products of those specific big media products for a long portion of their life so they may not be willing to change just to let smaller conglomerates have some "spotlight".Therefore the government shouldn't prevent dominance as its generating money and the viewers are happy with the content that is coming out.On the other hand, others may say that the government should allow smaller media conglomerates to have some "spotlight" as perhaps they are putting out content that is new and unique and of good quality , but because of the dominance of the same content that is being putting out by bigger media companies many people turn a blind eye to those smaller pieces of content that other media companies put out.
Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'.
3) Briefly describe the production, promotion and distribution process for media companies.
the production process: has to consider the audiences desires and has to provides gratifications the audience expects
promotion process: researches and identifies the target audience , and uses advertising an marketing strategies to inform and persuade them of the value of the media product.
distribution process: uses the most appropriate methods to get the product to the audience and finidng the easiest way for them to access it.
4) What are the different funding models for media institutions?
license fee, generation of revenue from advertisement, subscription fee, lets consumers read/watch information from the site and "tempts" the consumers with more info,pictures and videos to make them stay for longer.
5) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them.
Disney: Disney is a family friendly brand that has built up from its early animation days in the 20's and through its content, merchandise and other products parents are assured good family friendly content that their children are safe to watch.Disney has famous icons such as they Disney castle and mickey mouse to get worldwide recognition
Marvel:Marvel is very famously known for its superhero genre of film built from its comic series, Although the films contain a fair bit of violence , Marvel do reinforce mainstream values such as duty ,sacrifice and personal responsibility .
Spotify: spotify gained popularity from its alternative to traditional online download culture. people could either listen for free with ads or pay monthly for an ad free service.
6) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?
- The music industry having to adapt through sponsorship , merchandise etc.
- the movie industry using new 3D technology to encourage people to visit the cinema more
- The BBC are now reconsidering their ways of funding through its license fee
- subscription fee of most online newspapers
7) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?
- google now on YouTube and has revolutionised the way we watch videos and entertainment
- companies such as amazon and Netflix now produce their own series and films to attract audiences
- Facebook creating its new oculus to develop technology and let the public knowing about it
8) Do you agree with the view that traditional media institutions are struggling to survive?
Yes i do agree, many old traditional media institutions are struggling to survive because the generations are changing and many consumers are consuming media in different ways as compared to before when media was being first introduced. For example the BBC are having to reconsider its ways of funding as not many people are willing to pay money for the BBC when they hardly watch their content
9) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape?
they can help companies get more recognised because if they produce merchandise then more people would be aware that that company exists and makes good content for them to enjoy and therefore have more people consuming there media and keeping them "on trend"
10) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?
i think that the audiences will gain increasing power because if they arent tuning into the media conglomerates products then they will lose revenue so the audience have and will gain more power in the future due to the way both media consumption and viewer intrest is changing
Comments
Post a Comment