Media blog 1 -Mr Bush

Textual analysis Re-watch some of the expansion pack trailers and answer the following questions: 1) How do the expansion pack (DLC) trailers reinforce or challenge dominant ideologies? In terms of Gender the trailers both reinforce and challenge ideologies through how the females and males are portrayed. For example, in the expansion packs for teens, the females aren't dressed in skirts or dresses instead they are in more comfortable gender neutral clothes , however the trailer does reinforce some gender roles . In one scene, a female avatar is scene to fall in to the male avatar's arms which effectively reinforces the role of submissive behaviour amongst women (bell hooks) . However in the chic boutique trailer, we can see a very feminine male who could connote to being gay which hints to positive LGBTQ representations . The trailer portrays the avatar enrolling in 'Sim High' which is a social standard for young adolescents . This is a rather neutral repr

The Sims FreePlay - Industries blog tasks Create a new blogpost called 'The Sims FreePlay case study part 2 - Industries' and complete the following tasks. Regulation – PEGI Research the following  using the PEGI website . 1) What is the VSC and how does it link to UK law? The VSC Rating Board is an Administrator of the PEGI age rating system and is  used in over 30 countries throughout Europe.  The VSC links to UK law through how '16 and 18 rated games are legally enforceable and cannot be sold to anyone under those respective ages.'   2) Note down the key statistics on the homepage. 13938+ Games Rated 15141+ Apps Rated  1702 Number of Member Oultets 30 years in operation 3) What is the purpose of PEGI? The website offers a statement by PEGI stating "We are committed to providing as much helpful information we can about video game ratings. We can’t tell you how good, bad or indifferent a video game might be, but we will supp

The Sims FreePlay - Language & Audience blog tasks Language / Gameplay analysis Watch The Sims: FreePlay trailer and answer the following questions: 1) What elements of gameplay are shown? 3rd person perspective control creative game ability to create personal avatar- diversity realism- look after pets and create babies liberty to make friendships and relationships-including marriage.  2) What audience is the trailer targeting? In terms of psychographics, Sims FreePlay would advocate towards an aspire as it allows the avatar to create an idealistic world that they have total control over The age rating is 12+ with references to alcohol consumption, sexual references and other adult themes . 3) What audience pleasures are suggested by the trailer? The gratification of control  Personal relationships and identities with the avatars. The offer of diversion with the escape to an idealistic world specific to each player  Now watch this walk