Media blog 1 -Mr Bush

Article link TfL launches a competition to improve BAME representation in advertising This article talks about how City Hall and Tfl have come together to launch a competition to help have more representation in advertising. The article talks about how London is one of the most diverse cities in the world and that advertising should reflect that, it builds on by saying "Ethnic minority representation in advertising has increased from 12 per cent to 25 per cent between 2015 and 2018, but more than 60 per cent of adverts still feature only or majority-white people." Representations that have been presented are not often realistic and this creating a diaspora for BAME communities. An advocate for this is featured and her name is Debbie Weekes-Benard, she is the Deputy Mayor of London for Social Integration, Social Mobility and Community Engagement and she states that "Advertising is a powerful force but too often the images we are presented with providing very limited...

Article link Talking About Mental Health Is Still Taboo in K-Pop, But Things Are Changing "They may face the continuous stress of intense schedules, sleep deprivation, and the daunting pressure to be 'perfect' in the public eye." It's K-Pop Week! Teen Vogue is exploring the popular music genre with articles that explore its origins, biggest stars, and intricacies. This article talks about mental health in the entertainment industry. It starts with western artists such as Billie Eilish and Ariana Grande who have recently opened up about panic attacks and cancelling events to persevere their mental energy and it goes on to look out how the world of K-Pop is slowly opening up about mental health as the industry is all about hard work, long-standing dedication and perseverance and therefore meaning the severe amount of stress 'Idols' come under which can lead to unfortunate deaths- often by suicide. " The country consistently has  one ...

Paul Gilroy - blog task Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? Gilroy suggests that racial identities are "historically constructed" through colonisation, slavery, nationalist philosophies and consumer capitalism. 2)What does Gilroy suggest regarding the causes and history of racism?   Gilroy suggests that racial differences and racial identities are a consequence of racial oppression  Racial disruption is said to be caused due to historical disputes that segregated people from one another  3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is when people separate eachother based on their ethnicity Gilroy is opposed to the idea of Ethnic Absolutism as he suggests that society shouldn't segregate one another into isolated groups- he suggests that everyone is to live equally amongst eachother and that " racism causes race " 4) How...

Three things to watch this weekend Article link  This article is featured around television and what is currently on and what representations of black people are being presented to the public. There are 3 main media products featured: the Netflix show ‘Top Boy’, the ‘SavagexFenty show’ and ‘making the gift’.The article talks about each feature and it starts with top boy, it talks about how it’s begun it’s third season on Netflix and how it’s a totally ‘binge worthy series’ in terms of in depth representation, The voice doesn’t really speak much on it except for praising the show with the talented actors and creative story line. Secondly, The runway show of Rihanna's brand was mentioned and how its available to watch on amazon prime- This feature focuses on how Black representation is presented in fashion. Lastly, the famous star Beyonce is mentioned and the article talks about her following success of her Netflix film 'homecoming' and how shes becoming more open as a...

BTS and ARMY Members Celebrate Jimin's Birthday Article link This article is about the popular boy band BTS, it covers the birthday of one of the members Jimin.On October 12th each member of BTS wish Jimin a happy 24th birthday via their public twitter page where photos and videos of Jimin, with personalised messages such one of the members Jin jokingly saying (translated) “  “Jimin-ah, happy birthday, I wrote this for a period of three hours,” , in which fans showed their upmost love for their favourite artist.The article develops to talk about how when midnight hit on October 12th , BTS, were in Saudi Arabia to continue their ‘speak yourself’ tour where the fans (ARMY) sang happy birthday , along side the members, in Arabic where the article states “an ecstatic jimin reacted to”. lastly, the article documents how jimin opened up on VLIVE ( an idol broadcasting app) about his gratitude and happiness with the members and ARMY. This story appeals to an audience as it refer...

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential) WWW: Good writing, clear intros/conclusions and good question focus EBI: Use paragraphs!! Alternative perspectives on 'WoW'-Less affected? more industry info for Q3 2) Focusing on the BBC Life Hacks question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas. Either side of the advice segments, Life Hacks plays music from the Radio 1 playlist which provides entertainment for its audience. In addition, audiences may enjoy a sense of diversion and personal identity in listening to problems and advice that they can relate to. 3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following: Gerbner's Cultivation theory: useful or not useful? Why?...

Industry: Condé Nast 1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year?   Condé Nast is a mass media conglomerate that publishes several well-known magazines such as  Allur e,  Architectural, Digest Bon, Appétit ,  Condé Nast Traveler ,  GQ ,  The New Yorker ,  Vanity, Fair ,  Vogue ,  Wired ,  Ars Technica ,  Backchan Epicurious ,  Glamour ,  Pitchfork and  Teen Vogue Condé Nast   reported a pre-tax loss of £13.6m in 2017 – a huge swing from the £6.6m profit recorded the previous year. 2) What are Teen Vogue’s main sources of income? Teen Vogues main source of income comes from selling advertising space that is provided through the algorithm.  The website also monetises their customer data and loyalty and encourage their readers to register online for updates, offers and access to the ‘Insider’ area of the website. Thi...

written by : editor Sir Lenny Henry calls for more diversity in the arts Article The article talks about how Sir Lenny Henry wants their to be more diversity on the arts and he says that "nobody should be left behind". The article uses an interview with sky news where the actor states that the wont rest until everyone is represented and the layout is essentially a set of key quotations of him expressing his passion for diversity and how long he has been longing for cultural representation in the media . In terms of audience appeal, the main gratification present would be personal identity due to the need of effective representation of all colours and cultures all around the world and for The voice being a newspaper aimed at the British Black community the readers would feel just as passionate for the need of representation on their home televisions and big blockbuster films. the use of a celebrity adds to audience appeal of celebrity. Lastly i do believe that this ar...

"URAHARA" Is the Must-Watch Anime Created by Women About Girls Saving the Day article  This Teen Vogue article focuses on the new release of a Japanese anime called "URAHARA". The article talks about its background and how its challenging the traditional representation of teenage girls in anime:"Anime doesn't have the best track record when it comes to its sometimes sordid relationship with teen girls"...." URAHARA, is striking back against these tropes of teens in anime with a chic, totally "kawaii" aesthetic" The article also talks about how its different from the "fighting girl" sub-genre of anime by comparing it to "sailor moon" which was also a popular anime that encompassed the lives  of strong women but still followed the patriarchy and URAHARA completely challenges this as it " focuses on girls being girls, even in a post-apocalyptic alien invasion Tokyo." which suggests no male characters...

Audience 1) Analyse the Conde Nast media pack for Teen Vogue. What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures? The Teen Vogue mission statement is: "We aim to educate, enlighten and empower our audience to create a more inclusive environment (both on and offline) by amplifying the voices of the unheard, telling stories that normally go untold, and providing resources for  teens  looking to make a tangible impact in their communities. This suggests that the Teen Vogue target audience  is aimed at youthful individuals who want to make a powerful impact on societies but struggle to be heard. In terms of audience pleasures , Teen Vogue aims to create surveillance through its informative and progressive content as well as build personal identities and relationships in terms of representation and personal touches in their articles ( Blumler and Katz) 2) What is the target audience for Te...

Teen Vogue: background reading Read this Guardian feature from 2017 on Teen Vogue and answer the following questions. 1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting? The Donald Trump article about 'Gaslighting America' is what made the website be seen as more 'serious and political' 2) When was the original Teen Vogue magazine launched and what was its original content? Teen Vogue was launched in 2004  its primary focus surrounded "standard cocktail fashion must-haves" and "celebrity worship"- this made it seem like a typical 'teen girl' media text 3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015? In 2015, Welteroth published an  issue that included three unknown black models on the front cover 4) How many stories are published on Teen Vogue a day? What topics do they cover? 50-70 Teen Vogue stories are published a day. Th...