Learner response- advertising and marketing
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
Well argued with some solid expression and well applied theory
Good application of the theory to CSPS
You seem to argue that societies have progressed further than they actually have...the diamonds edevert isn't that unusual
2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
1)Excellent and judicious use of the theoretical framework (media language) to
analyse how meanings are constructed in the advertisement.
2)understanding of the influences of the cultural and
historical contexts on media products that is consistently supported by highly
appropriate and effective reference to the set products.
3) judicious use of the theoretical framework.
3)On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?
8- i revised alot of theory for this assessment and i applied my learner response of a previous test to this assessment which was to apply my theory which went well
4) Look at your answer and the mark scheme for Question 1. What aspect of technical film language (camerawork, mise-en-scene etc.) or advertising persuasive techniques do you need to revise to improve your response to this kind of question in future?
Monochrome (black and white) – stylish, sophisticated, reinforces traditional heterosexual meanings; consistent with aspirational branding. Low-key lighting, ‘chiaroscuro’, backlighting visible in shot – suggests stage lights/spotlights, fashion show?
5) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
Armani advert arguably reflects the ‘crisis of masculinity’ some refer to – assertively heterosexual, perhaps reflecting the struggle men face to find their place/role in the 21 st century. Armani captures the way men wish to see the world.
The representation of the male as hunter in a foreign jungle setting suggests a reference to the British Empire and the colonial dominance of the 19 th century.
6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on David Gauntlett and masculinity 'in crisis'. Write a completely new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples/textual analysis from the Advertising CSPs.
i agree with the statement that masculinity is appearing to be in "crisis" by David Guantlett as with increasing equality there is a heavy impact on men as they possibly feel as if they have no place in society anymore. This also ties into the fact of the fact that the pay gap is hardly relevant in today's age and jobs that were originally considered masculine like manual labour etc... have now been replaced with artificial intelligence and companies are now said to favor soft skills, communication and emotional intelligence, more than hard skills . These soft skills were often associated to women and feminine traits.
Well argued with some solid expression and well applied theory
Good application of the theory to CSPS
You seem to argue that societies have progressed further than they actually have...the diamonds edevert isn't that unusual
2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
1)Excellent and judicious use of the theoretical framework (media language) to
analyse how meanings are constructed in the advertisement.
2)understanding of the influences of the cultural and
historical contexts on media products that is consistently supported by highly
appropriate and effective reference to the set products.
3) judicious use of the theoretical framework.
3)On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?
8- i revised alot of theory for this assessment and i applied my learner response of a previous test to this assessment which was to apply my theory which went well
4) Look at your answer and the mark scheme for Question 1. What aspect of technical film language (camerawork, mise-en-scene etc.) or advertising persuasive techniques do you need to revise to improve your response to this kind of question in future?
5) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on David Gauntlett and masculinity 'in crisis'. Write a completely new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples/textual analysis from the Advertising CSPs.
i agree with the statement that masculinity is appearing to be in "crisis" by David Guantlett as with increasing equality there is a heavy impact on men as they possibly feel as if they have no place in society anymore. This also ties into the fact of the fact that the pay gap is hardly relevant in today's age and jobs that were originally considered masculine like manual labour etc... have now been replaced with artificial intelligence and companies are now said to favor soft skills, communication and emotional intelligence, more than hard skills . These soft skills were often associated to women and feminine traits.
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