Audience Classification

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Who you are working with: 
 I am working with henna 

The psychographic group you are researching:
We  are  researching the psychographic group : strugglers. 

Introduce your example couple that represents your group:
 the couple we created are a working class couple 

1) Make up their names:  James and Emily 

2) Where do they work/study? James is the provider of this family and Emily is a full time housewife who takes care of her four children.James works full time at the tills at Tesco as he doesn't have any actual qualifications to get him a better job.He works a blue collar job in order to provide enough money for his family to live 

 3) What do they do in their spare time?
james hardly has any spare time but emily does ,though she is unable to do much 

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 

 During James' breaks and at lunch, he reads either 'LadsMagz' or 'The Sun' newspaper and at the weekends, he watches football matches at a pub or on FreeView TV. When Emily has some spare time, she goes on Instagram and Facebook or she reads through the 'Heat' or 'Now' magazines.
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?

 They watch FreeView TV and listen to Capital FM. They usually watch Eastenders or Football matches.

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
They use Facebook, Snapchat and Instagram and they own a laptop and 2 mobile phones. They use PutLocker and 123Movies to watch films that they can't go to the cinema and watch. They have to do online shopping as they don't have time to go out, so they order from Aldi, Lidl and Primark.

 What psychographic group do I fit in?
Mainstreamer,Succeeder,Explorer are the psychographic groups  i would put myself in becuase as a young person i am always intrigued into trying new things however i enjoy conventional things aswell and i do enjoy being on trend.As a young person, i have many goals i would like to choose which makes sense for me to also identify as a succeeder  

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