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Showing posts from April, 2019

Advertising and Marketing index

1) Advertising: Introduction - narrative in advertising 2) Advertising: persuasive techniques 3) Advertising: the representation of women in advertising 4) Advertising: Score case study and wider reading 5) Advertising: Maybelline case study and wider reading 6) Advertising: Gauntlett - Media, Gender and Identity reading and questions

Maybelline 'That Boss Life' case study and wider reading

'That Boss Life' close textual analysis 1) Narrative & genre: narrative theory and sub-genre propp character types- bell boy : donor ( served Manny and Shayla ), manny and shayla (transformed bell boy),-mission: get mascara, fame and  looking flawless. barthes- enigma code of suitcase- ambiguous of what its function is  todorov- equilibrium: get to the apartment-> disequilibrium: not dressed, new equilibrium: manny and shayla get to use the mascara promoted. genre/sub-genre: coming of age,reality TV, comedy  2) Cinematography: camera shots and movement verbal codes and products promotion-synergy promotion of mascara through close ups of the eyes modern editing 3) Mise-en-scene: costume & props costumes: normal and casual to glam and expensive - with help of mascara  use of repetition of mascara to continually promote props- suitcase- action/spy movie codes-mystery and enigma 4) Mise-en-scene: actors, setting, lighting and colour you...